Trusted By Schools

We are an independent family owned school uniform and sportswear retailer based in Hertfordshire for over 35yrs. We supply over 80 schools in Hertfordshire from our 3 retail stores in Hatfield, Stevenage and Potters Bar. All our uniforms are designed to the highest specifications and quality all supplied via our industry leading customer service. We keep our prices very competitive and have stock of all uniforms throughout the year. Supplying school uniforms comes with a commitment to the local community, and we thank the schools for giving us their support. Our ethos is ‘The parent comes first’ We reduce the stress of school uniform purchasing, by offering multi-channel retailing via the internet, phone or in-store. 


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Welcome to Smarty Schoolwear

Smarty Schoolwear Ltd was set up in 1986. The family owned independent business now has 3 stores in Hertfordshire and supplies uniforms for over 80 schools. Our aim is to provide every single customer, the highest quality products, with the most efficient service possible. We understand buying school uniform can become expensive and stressful. We try to keep our prices as competitive as possible. Smarty Schoolwear have established excellent long term partnerships with it’s supply chain. It allows us to purchase products at short notice and to get tailor made products if required... Read More ›